TITLE

Year of the shopper

AUTHOR(S)
Lempert, Phil
PUB. DATE
January 2008
SOURCE
Progressive Grocer;1/1/2008, Vol. 87 Issue 1, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the importance of consumer relations to supermarkets. He says consumers are creating social communities, the more powerful of which can make or break a store's or brand's reputation. Consumer-generated media is clearly the 21st century equivalent of word-of-mouth and collaborative recommendations. To succeed in 2008, operators must understand, join, and empower relevant consumer communities, and become proficient at managing and mobilizing the experiences of others.
ACCESSION #
31164747

 

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