TITLE

A magazine (mine) takes aim at this 'age of ideas' in business

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
May 2000
SOURCE
Advertising Age;5/1/2000, Vol. 71 Issue 19, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article discusses the relevance of the reintroduction of the "Strategy+Business" magazine, which is devoted to the exploration and analysis of new business knowledge. The aim of the decision to redesign the magazine in the business magazine category is explained. The article also cites the significance of the magazine to executives and CEO and the people who influence them. Several topics that are featured in the initial issue of the redesigned publication are introduced. It also deals with the emphasis of the publication on intellectual capital in business.
ACCESSION #
3059541

 

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