Odd coupling: PVR, ad biz

May 2000
Advertising Age;5/1/2000, Vol. 71 Issue 19, p36
Trade Publication
The article comments on the partnership between personal video recorder makers and the advertising business. The appeal of personal video recorders to marketers is cited. The financial backers of the partnership between personal video recorder makers and the advertising industry are enumerated. The article also covers the plan of TiVo to announce several options for advertising and broadcasting initiatives. The possibility that time-shift viewing could develop a mass appeal that would exceed that of the videocassette recorder's is predicted.


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