Another round of jeopardy

April 2000
CMAJ: Canadian Medical Association Journal;4/18/2000, Vol. 162 Issue 8, p1113
Academic Journal
Editorial. Objects to an advertisement to raise awareness of heart disease risk in women. Reasons for negative reception from female viewers which caused the Heart and Stroke Foundation to withdraw its commercial; Critique of the advertisement as trivialization of disease by packaging it in quiz show banter.


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