TITLE

Another round of jeopardy

PUB. DATE
April 2000
SOURCE
CMAJ: Canadian Medical Association Journal;4/18/2000, Vol. 162 Issue 8, p1113
SOURCE TYPE
Academic Journal
DOC. TYPE
Editorial
ABSTRACT
Editorial. Objects to an advertisement to raise awareness of heart disease risk in women. Reasons for negative reception from female viewers which caused the Heart and Stroke Foundation to withdraw its commercial; Critique of the advertisement as trivialization of disease by packaging it in quiz show banter.
ACCESSION #
3011931

 

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