The undiscovered country

Martin, Armando L.
February 2008
Progressive Grocer;2/1/2008, Vol. 87 Issue 2, p70
Trade Publication
The author reflects on the concept of multicultural marketing in the U.S. He described the opportunities provided by the multicultural market. He explained the expenditures of Hispanic consumers on groceries as compared with other shoppers. He then offered ideas on ways to explore the multicultural market in the country.


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