Just the right size

MacLeod, Leo
February 2008
Progressive Grocer;2/1/2008, Vol. 87 Issue 2, p34
Trade Publication
The author reflects on the significance of branded products to small-sized operators. He claims that size does not matter in retail branding and explains how being a small retailer can be an advantage. He adds that setting a target market and being consistent are significant to retail trading. He also describes how small chain grocery operator New Seasons succeed in the retail trade.


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