The Real Potential in Proactive Health Management

MacStravic, Scott
March 2008
Marketing Health Services;Spring2008, Vol. 28 Issue 1, p44
Academic Journal
The author reflects on the issue of proactive health management programs for employees. He suggests that in addition to reducing medical and health care costs the programs pay off to employers in many other ways. He argues that the financial benefits for employers of using the programs in 2008 is greater than was generally recognized in the past.


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