Sustaining Responsibility

Longo, Don
February 2008
Convenience Store News;2/4/2008, Vol. 44 Issue 2, p3
Trade Publication
The author reflects on the eco-friendly marketing efforts of retail stores in the U.S. The author discusses the effect of former Vice President Al Gore's 2006 film about global warming on consumers and the green movement. Statistics of sustainability-conscious consumers and expenditures of consumers on eco-friendly products are presented. The author warns retailers about the plan of consumers to boycott companies just looking to generate profits from their eco-friendly marketing efforts.


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