TITLE

Sustaining Responsibility

AUTHOR(S)
Longo, Don
PUB. DATE
February 2008
SOURCE
Convenience Store News;2/4/2008, Vol. 44 Issue 2, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the eco-friendly marketing efforts of retail stores in the U.S. The author discusses the effect of former Vice President Al Gore's 2006 film about global warming on consumers and the green movement. Statistics of sustainability-conscious consumers and expenditures of consumers on eco-friendly products are presented. The author warns retailers about the plan of consumers to boycott companies just looking to generate profits from their eco-friendly marketing efforts.
ACCESSION #
29968961

 

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