TITLE

How not to sell to a dentist

AUTHOR(S)
Malcmacher, Louis
PUB. DATE
January 2008
SOURCE
Proofs;Jan2008, Vol. 91 Issue 1, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on his experience at the Greater New York Dental Meeting. He states that he knows many dentists who put off their purchasing decisions until the meeting to see how they are doing financially and how to best take advantage of tax incentives for buying dental equipment and products. He shares his experience with a dental sales representative from the meeting. He advises salespeople to help dental customers buy rather than trying to sell them.
ACCESSION #
29416227

 

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