TITLE

NHFA program seeks to educate consumers

AUTHOR(S)
McIntosh, Jay
PUB. DATE
February 2008
SOURCE
Furniture/Today;2/4/2008, Vol. 32 Issue 22, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the National Home Furnishings Association's newly announced Preferred Retailer Program with HGTV that aims to educate consumers on furniture shopping. He points out that not only does a cable channel have the cachet with its viewers, it also has the expertise and the talent to connect with the consumer. He also believes that it is a reasonable investment to get in on a program that stands a shot of directing business in one's way and improving the industry's standing.
ACCESSION #
29346294

 

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