NHFA program seeks to educate consumers

McIntosh, Jay
February 2008
Furniture/Today;2/4/2008, Vol. 32 Issue 22, p37
Trade Publication
The author reflects on the National Home Furnishings Association's newly announced Preferred Retailer Program with HGTV that aims to educate consumers on furniture shopping. He points out that not only does a cable channel have the cachet with its viewers, it also has the expertise and the talent to connect with the consumer. He also believes that it is a reasonable investment to get in on a program that stands a shot of directing business in one's way and improving the industry's standing.


Related Articles

  • Strong Emotions Drive Effectiveness of Ads. Lafayette, Jon // Broadcasting & Cable;10/6/2014, Vol. 144 Issue 36, p18 

    The article reports on a study by Lifetime cable television (TV) network and research group Frank N. Magid Associates on strong emotions driving effectiveness of advertising. Topics mentioned include thoughts from Marcela Tabares of TV network A+E Networks on the impact of TV on consumer...

  • The Multi-Dimensionality of Comparative Advertising: Implications for the Federal Trade Commission. Muehling, Darrel D.; Kangun, Norman // Journal of Public Policy & Marketing;1985, Vol. 4 Issue 1, p112 

    Not until the dimensionality of comparative advertising is identified, empirically examined, and incorporated into clear policy statements, can the FTC's goal of a better-informed consumer be realized. This paper examines the multi-dimensional nature of comparative advertising, raises questions,...

  • How to switch on to the TV shoppers. Cooper, Lou // Marketing Week;12/19/2013, p3 

    The article discusses television (TV) shopping channels as of 2013, with information on how TV shopping channels promote consumer education and boost brand sales. Topics include shopping channels operated by the multimedia retailer QVC, the effect of TV product demonstrations on a brand's image,...

  • New features look at retail.  // Furniture/Today;1/24/2011, Vol. 35 Issue 21, p1 

    The article reports on the features of "Furniture/Today" such as a series of reports on home furnishings retailers and the e-Intent which provides online traffic at furniture Web sites.

  • Tuesday panel offers look at 2011 business prospects. Perry, David // Furniture/Today;1/24/2011, Vol. 35 Issue 21, p120 

    The author discusses the furniture and home furnishing-related events to be held in Las Vegas, Nevada in 2011.

  • Have news? Let us know.  // Furniture/Today;5/24/2010, Vol. 34 Issue 37, p2 

    The article invites papers related to furniture retail industry involving personal views, innovative ideas, and photographs with details regarding special features, collection name, and availability.

  • Etailer plans to reinvent 'bricks & clicks' format.  // Cabinet Maker;9/21/2012, Issue 5804, p16 

    The article reports that online furniture retailer Made.com has opened a showroom within its London offices in an attempt to reinvent how physical retail merges with e-commerce.

  • High Design.  // Virginia Living;Feb2010, Vol. 8 Issue 2, p15 

    The article offers information on the shop Modernicus located in Alexandria, Virginia that sells hip and functional mid-century furniture with high quality home furnishings from famous Danish designers including Hans Wegner, Kristian Vedel, and Finn Juhl.

  • FIT calls for entries for second Women in Furnishing awards.  // Cabinet Maker;2/11/2011, Issue 5724, p5 

    The article reports on the call of Furnishing Industry Trust (FIT) for entries for the 2011 Women in Furnishing awards in Great Britain.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics