Tough customers? Not if you connect

Allegrezza, Ray
December 2007
Furniture/Today;12/24/2007, Vol. 32 Issue 16, p2
Trade Publication
The author reflects on the importance of building consumer relations on the success of the furniture industry in the U.S. He remarked that consumers have evolved, becoming more demanding, better informed and less loyal. Thus, it is a must that businesses make better connections with them. He cited the message from Jim McIngvale of Gallery Furniture which states that the brand will be built by the stories customers tell about the business.


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