TITLE

Microsoft can buy second place, but can it win race?

AUTHOR(S)
Sullivan, Danny
PUB. DATE
February 2008
SOURCE
Advertising Age;2/4/2008, Vol. 79 Issue 5, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on Microsoft's multi-billion dollar bid for ownership of Yahoo.com in an attempt to compete with Google.com for market share. The columnist states that Microsoft should have bought Yahoo several years ago, but instead they opted to build their own web search platform. The author also analyzes the effects that a Microsoft-Yahoo partnership would have on the integration of each company's software.
ACCESSION #
28864519

 

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