TITLE

Let's look beyond no-no-no, lower prices

AUTHOR(S)
Sloan, Carole
PUB. DATE
December 2007
SOURCE
Furniture/Today;12/10/2007, Vol. 32 Issue 14, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on threats facing business enterprises in the furniture industry in the U.S. She points out that several companies decided not to engage in furniture advertising through 2012 due to the product's lower prices. The author states that a decline in offshore-manufacturing is one of the factors that contributes towards price deflation. She asserts that including environment-friendly approaches in the manufacture of furniture will help attract customers.
ACCESSION #
28526233

 

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