Let's look beyond no-no-no, lower prices

Sloan, Carole
December 2007
Furniture/Today;12/10/2007, Vol. 32 Issue 14, p35
Trade Publication
The author reflects on threats facing business enterprises in the furniture industry in the U.S. She points out that several companies decided not to engage in furniture advertising through 2012 due to the product's lower prices. The author states that a decline in offshore-manufacturing is one of the factors that contributes towards price deflation. She asserts that including environment-friendly approaches in the manufacture of furniture will help attract customers.


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