Struggling net shows need to be tuned up

Dix, John
February 2000
Network World;02/28/2000, Vol. 17 Issue 9, p50
Trade Publication
Editorial. Presents suggestions for boosting attendance at information technology (IT)-related trade shows. Reasons why crowds continue to dwindle at IT and Internet trade shows; Need for trade shows to develop a clear mission and focus; Importance of toning down the circus atmosphere that seems to have pervaded many trade shows.


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