An Industry Call to Action

Hartford, James
January 2008
SGB;Jan2008, Vol. 41 Issue 1, p4
Trade Publication
The article presents the author's comments on the present scenario in the sporting goods industry. He states that the reason why this industry is unable to attract young talents is that this industry doesn't have much cash inflow and moreover it is not the hot market for careers. He opines that one way to bring back the aura of this industry is to spend time and money in advertisements and its promotions discussing about the fruitful past this industry has seen in 1980's.


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