An Industry Call to Action
- You Do Right by Your Customers. Are You Doing Right by Your Business? Warren, Andy // San Diego Business Journal;4/14/2014, Vol. 35 Issue 15, p16
The article offers the author's view on issues affecting the sports equipment industry which include cash flow, benchmarking as well as tax credit and incentives.
- THE SGB QUESTION. Nimmons, Julie; Hoff, Jim; Saunders, Rusty; Caravati, Ken; Lozner, Charles; Philion, Bob; Cousins, Brian; Gagner, Paul // SGB;Jun2008, Vol. 41 Issue 6, p52
The article provides several answers to a question of how to improve the recruitment process in the sporting goods industry.
- Custom communications break through the clutter. Nordeen, Peggy // NSGA Retail Focus;May/Jun2006, Vol. 59 Issue 3, p14
The article discusses the response made by the sporting goods industry to consumers who are not involved in sports. Marketing and advertising of products have undergone facelifts over the years. Customers want to be associated with the product the company is offering and the company itself. Many...
- Advertising and the Development of Consumer Purchasing Criteria: The Sporting Goods Industry, 1900-1930. Fielding, Lawrence W.; Miller, Lori K. // Sport Marketing Quarterly;1996, Vol. 5 Issue 4, p37
This paper traces the development of sporting goods advertising during the first three decades of the 20th century. The study revealed four important lessons for contemporary sporting goods advertisers. First, advertisements establish the criteria that consumers use in determining product...
- DREAM ENDORSER. Thomaselli, Rich // Advertising Age;9/25/2006, Vol. 77 Issue 39, p1
The article evaluates the advertising appeal of golfer Tiger Woods, with an analysis of his impact to consumers as product endorser of the Nike Golf brand. In 1996, Nike signed Tiger Woods to an endorsement deal, mostly for apparel. In 2006, Nike Golf became the fourth-largest equipment...
- Virtual Signage: The Pitfalls of "Now You See It, Now You Don't". M�ndez, Harold Y. // Sport Marketing Quarterly;1999, Vol. 8 Issue 4, p15
The sports industry has long served as a testing field for new and evolving technology, from gel-filled tennis shoes to contact lenses, which were created to improve athletes' vision, in recent years a computer imaging system-not surprisingly referred to as virtual signage-has made its way into...
- Some Fun. // Print;Nov/Dec99, Vol. 53 Issue 6, p132
Features advertisements for skates. Advertisement for Rollerblade street hockey skates; Advertisement created by Hammerquist & Halverson for Sims Snowboards.
- What has been your most-effective advertising strategy? // Archery Business;University2008, Vol. 33 Issue 4, p66
The article presents opinions from dealers in the U.S. archery industry on their most-effective advertising strategy. According to Jeff Byrne of Cabin Fever Sporting Goods, there is a need to target sportsmen when one advertise archery. He notes that the number one method for getting new...
- What has been your most-effective advertising strategy? // Archery Business;Jul/Aug2008, Vol. 33 Issue 5, p66
The article focuses on the effective advertising strategy of several archery equipment retail stores in the U.S. Jeff Byrne of Cabin Fever Sporting Goods attributes their success to manufacturers' Web site as an effective advertising tool. Brian Glenn of Archery & the Glenn states that...