Wake up and make a change

January 2008
Furniture/Today;1/14/2008, Vol. 32 Issue 19, p2
Trade Publication
The author reflects on the assistance provided by Starbucks Corp. director of retail operations and marketing Howard Schultz in the continuous operation of the company. He stresses that Schultz offers a laser-like focus for the enhancement of Starbucks experience and maintenance of its identity among competitors. Further, he appreciates the action taken by Schultz to cope up with the risk of the current market condition.


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