TITLE

Fix What Works

AUTHOR(S)
Arussy, Lior
PUB. DATE
January 2008
SOURCE
CRM Magazine;Jan2008, Vol. 12 Issue 1, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author comments that it is better for companies to improve their strengths instead of their weaknesses in order enhance customer experience. He argues that in the real world, companies cannot possibly overcome their weaknesses due to limited resources. He assumes that loyal customers patronize products despite their downsides, provided that the elements of satisfaction they found in the products are maintained and improved.
ACCESSION #
28107932

 

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