TITLE

Only People Change

AUTHOR(S)
Dublin, Lance
PUB. DATE
December 2007
SOURCE
Leadership Excellence Essentials;Dec2007, Vol. 24 Issue 12, p11
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author addresses the concept of change in organizations. He emphasizes the importance of applying the discipline of change management. He states the purpose of consumer marketing. He explains why change implementation is an inclusive process- and system-based approach. He discusses the phases of a change implementation process.
ACCESSION #
28067429

 

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