TITLE

Beyond Price

AUTHOR(S)
Christensen, Clayton
PUB. DATE
December 2007
SOURCE
Leadership Excellence Essentials;Dec2007, Vol. 24 Issue 12, p4
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author considers the competition between Apple and Amazon.com in the online music market. He believes Amazon's online virtual store will struggle unless its takes a more innovative approach to selling music. He cites the components of a successful low-cost strategy. He recommends examining the performance dimensions of a product.
ACCESSION #
28067422

 

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