Who's guarding the front?

Dowdell, Stephen
November 2007
Progressive Grocer;11/15/2007, Vol. 86 Issue 16, p3
Trade Publication
The author reflects on the grocery industry in the U.S. He states that the checkout is a vitally important part of the store--at least it one's goal as a retailer is to please shoppers and lure them back. He cites a study, which found out the crucial role the checkout plays in shaping the shoppers' experience. According to the author, it might be a great idea to see a collaboration between Cadbury Adams' project to focus checkstand reinvention and Coinstar's fourth-wall awakening.


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