TITLE

AIM FOR AN ALTERED STATE

AUTHOR(S)
Glanz, Ellen
PUB. DATE
November 2007
SOURCE
People Management;11/29/2007, Vol. 13 Issue 24, p43
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author looks at the ways of changing corporate culture. Organisations have begun to focus on culture to deliver results. She says organisations must be clear about the results they want, with precise, short-term measures of success. Often, creating the desired change motivates altered behaviour and actually leads to culture change without having to focus on it explicitly. In addition, they must be clear about the why. Moving in a new direction unleashes energy and motivation.
ACCESSION #
28005742

 

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