TITLE

Bedding Today

AUTHOR(S)
Perry, David
PUB. DATE
November 2007
SOURCE
Furniture/Today;11/5/2007, Vol. 32 Issue 9, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the increase of the profit of Tempur-Pedic International Inc. during the third quarter of 2007 in the U.S. According to Tom Bryant, the company's CEO and president, the consumers continued to express their preference for its proprietary Tempur material. The company's growth is attributed to its sales team who exceeded its goal for account productivity and market-share gains. Also, the company's advertising campaign has captured the attention of baby boomers consumers.
ACCESSION #
28004927

 

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