A good idea doesn't have to be a completely new idea

Cridge, Mark
November 2007
New Media Age;11/15/2007, p18
Trade Publication
The author asserts that digital creativity does not necessarily mean leaving behind well-proven methods in the industry. He says that instead of driving the industry forward, a reluctance to revisit well-proven methods in search of the latest thing can have the opposite effect, as it restricts true innovation. He explains that adding depth, emotion and meaning are all second nature to creatives in the traditional world, yet those basic elements are too often lacking from the work often seen within digital.


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