It's creativity, not technology, that's holding up mobile TV

Meakin, Ian
October 2007
New Media Age;10/25/2007, p23
Trade Publication
The author asserts that high-quality, rich functionality and engaging experience are the factors that drive consumers to use mobile television (TV). Key limitations of mobile TV that many have identified are the form factor of the mobile device itself and the video quality and 3G network bandwidth. However, the author does think that it is how the content is being delivered that limits the use of mobile TV by consumers. Mobile TV needs to offer access to all the content and applications that surround TV.


Related Articles

  • Study: Mobile-TV Viewing Surpasses Broadcast Viewing. McMahon, Franklin // Broadcast Engineering Exclusive Insight;3/6/2012, p2 

    The article highlights the results of survey released by InMobi which tracked the extent by which content creators have come in designing a mobile-TV landscape. It points out that biggest boom is with advertising where the consumers' behavior is geared more towards purchases focused around...

  • Public Wants Mobile DTV, Claims OMVC. GILROY, AMY // TWICE: This Week in Consumer Electronics;12/21/2009, Vol. 24 Issue 26, p4 

    This article focuses on a study commissioned by the Open Mobile Video Coalition which highlights the growing popularity of Mobile DTV, a new live and free television service for portable electronics, among consumers.

  • Watching Mobile TV in Constrained Telecommunication Networks. FIGEAC, Julien // Communications & Strategies;2013 4th Quarter, Issue 92, p71 

    This article shows how users adopt Mobile TV in situations of mobility by choosing TV programmes that are adapted to the size of their mobile phone screens and other constraints of daily commuting, including telephone network reception problems, short time slots, etc. It illustrates how users...

  • Medios de comunicación en internet móvil: la televisión como modelo aún pendiente de éxito. Feijóo, Claudio; Gómez-Barroso, José-Luis; Ramos-Villaverde, Sergio // El Profesional de la Información;nov/dic2010, Vol. 19 Issue 6, p637 

    Market response to mobile television usage is quite modest in most European countries. No single reason explains this situation. On the contrary, a set of complex and interrelated causes can be found. On the supply side, the potential hurdles are in the technical (infrastructures, standards),...

  • Mobile TV trapped In chicken and egg. McLean, Heather // TVB Europe;Nov2009, p39 

    The article reports on the issues concerning the mobile TV network rollouts in Europe in 2009. It states that for countries that have already started on the path of mobile TV, the lack of handset is causing the problems with consumer uptake. Meanwhile, for countries that have not yet launched...

  • So what's it all about? Howarth, Brad // B&T Weekly;6/30/2006, Vol. 56 Issue 2570, p12 

    The article reflects on the author's view regarding the developments on mobile television. The author cited that there is a great range of video content available on mobile phones. The mobile phone will not replace the television set but it will complement television by providing a portable...

  • Mobile TV Is Next Arena for Advertising. Armbruster, Adam // Television Week;3/2/2009, Vol. 28 Issue 6, p22 

    The article discusses the development of mobile television. It states that the television industry might finally be ready to divert billions of dollars to a new television 360 marketing model and mobile video could very well be the next development in the television industry. It mentions that...

  • The Reality of Mobile TV. Smith, Brad // Wireless Week;3/1/2008, Vol. 14 Issue 5, p9 

    The article focuses on the use of mobile television (TV) in the U.S. Mike Wolf, a research director with ABI Research Inc., forecasts that 426 million people worldwide would be watching mobile TV and video by 2012. According to a survey, 14% of mobile phone subscribers in the country have...

  • Circular polarization for mobile services. SCHADLER, JOHN L. // Broadcast Engineering;May2012, Vol. 54 Issue 5, p25 

    The article focuses on circular polarization for mobile television. It discusses testing of transmitting circular polarization (CP) to a linearly polarized mobile handheld. It refers to relationship between bit error rate (BER) vs. SNR curve. It is informed that in mobile handheld situations, a...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics