TITLE

It's creativity, not technology, that's holding up mobile TV

AUTHOR(S)
Meakin, Ian
PUB. DATE
October 2007
SOURCE
New Media Age;10/25/2007, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author asserts that high-quality, rich functionality and engaging experience are the factors that drive consumers to use mobile television (TV). Key limitations of mobile TV that many have identified are the form factor of the mobile device itself and the video quality and 3G network bandwidth. However, the author does think that it is how the content is being delivered that limits the use of mobile TV by consumers. Mobile TV needs to offer access to all the content and applications that surround TV.
ACCESSION #
27937519

 

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