TITLE

The Dark Side of the Search Engine

AUTHOR(S)
Lager, Marshall
PUB. DATE
December 2007
SOURCE
CRM Magazine;Dec2007, Vol. 11 Issue 12, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author assesses the result of Internet searches of selected corporate names using Google search engine. He contends that the name of Salesforce.com stole de facto ownership of a word describing an entire profession, while Oracle cause annoyance to searchers. He argues that CanDoGo can be associated with the term "candiru."
ACCESSION #
27747994

 

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