TITLE

Social Networking: The Harbinger of Trust

AUTHOR(S)
Myron, David
PUB. DATE
December 2007
SOURCE
CRM Magazine;Dec2007, Vol. 11 Issue 12, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author emphasizes the influence of social networking in the creation of customer-centric strategies for companies in the U.S. He criticizes executives who forced their employees to become product and company advocates. He encourages marketers to appropriately respond to negative feedbacks from their customers.
ACCESSION #
27747975

 

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