TITLE

Casino operators need to ask, 'How'm I doin'?'

AUTHOR(S)
Goulet, Glenn
PUB. DATE
November 2007
SOURCE
International Gaming & Wagering;Nov2007, Vol. 28 Issue 11, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author discusses the importance of customer satisfaction research to a casino business. He explains the impact of customer satisfaction on customer loyalty. He mentions how customer satisfaction surveys asked the wrong sets of questions which a casino business will find useless. He states that a customer satisfaction survey should be designed to turn information into action.
ACCESSION #
27731212

 

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