Using Your Vendors For Referral Business

Slutsky, Jeff; Slutsky, Marc
November 2007
Convenience Store News;11/19/2007, Vol. 43 Issue 14, p74
Trade Publication
No abstract available.


Related Articles

  • Thanks for the referral...  // PHC Profit Report;1/15/95, Vol. 3 Issue 2, p2 

    Presents creative ideas for acknowledging referrals. Including lottery tickets in notes, according to Barbara Leff's `123 Great Marketing Ideas to Grow Your Business'; Finders fee for referrals; Use of discount coupons.

  • 'I Want To Generate More Referrals'.  // Wearables;Feb2013, Vol. 17 Issue 2, p32 

    The article focuses on how to generate more referrals. According to Blaise Drake & Co. owner David Blaise, giving your high quality services to your client and offering them discounts can recommend your business to other clients. It adds that using promotional products and making your clients as...

  • Making friends in the right places. Gitomer, Jeffrey // Business News New Jersey;2/7/96, Vol. 9 Issue 3, p34 

    Presents information on how alliances can be used to develop your business. Importance of Chamber of Commerce; Information on types of alliances; Details on third party; Importance of referrals.

  • Mobilizing your best B2B salesperson.  // Marketing Management;Mar/Apr2010, Vol. 19 Issue 1, p47 

    This article discusses how to use referrals in business to business markets. The article cites "Referral Equity and Referral Management," by Raj Grewel, Gary Lilien, and Mahima Hada as a good study on the use of various referrals in business to business marketing.

  • Application integration aspirations. Bednarz, Ann // Network World;9/23/2002, Vol. 19 Issue 38, p68 

    Focuses on the business process management of enterprise application integration vendors. Automation of the sales order; Use of electronic data interchange by Smurfit-Stone; Process of financial transaction. INSET: Ask this... ...of your business process management vendors.

  • Heard Above the Crowd. Lombardo, Carly // Accounting Technology;Sep2004, Vol. 20 Issue 8, p36 

    Discusses the need for accounting technology resellers and accounting firms to provide steady, consistent, quality marketing. Factual background on the Marketing Alliance Program of Best Software; Importance of establishing strategic alliances and referral programs; Techniques in technology...

  • The Power of Referrals. King, Ruth // Reeves Journal: Plumbing, Heating, Cooling;Dec2002, Vol. 82 Issue 12, p44 

    Focuses on the importance of referrals in marketing strategies of business. Personal experience of author regarding referrals; Benefits of referrals; Suggestions for the optimum use of refferals.

  • Don't Talk to Strangers. Cates, Bill // Advisor Today;Dec2003, Vol. 98 Issue 12, p64 

    Suggests ways of building a referral-based business. Use of emails to get introduced to sales prospects; Handling of prospects after a referral; Competencies in handling referrals.

  • The Referral Engine.  // EContent;Jul/Aug2010, Vol. 33 Issue 6, p16 

    The article reviews the book "The Referral Engine: Teaching Your Business to Market Itself," by John Jantsch.

  • The Referral Engine: Teaching Your Business to Market Itself.  // Publishers Weekly;3/8/2010, Vol. 257 Issue 10, p46 

    The article reviews the book "The Referral Engine: Teaching Your Business to Market Itself," by John Jantsch.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics