Be the pack leader

Tortola, Jane Olszeski
October 2007
Progressive Grocer;10/1/2007, Vol. 86 Issue 13, p12
Trade Publication
The author reflects on the growing pet product business in the U.S. She relates that she visited a breeder's facility in Sarasota, Florida, with her daughter and bought a pet dog. She states that while independents across the country are capitalizing on the growing pet market, some consumers say supermarkets are still falling short when it comes to meeting demand for pet products. She cites some ideas offered by her impromptu focus group on how supermarkets can better serve pet owners.


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