Kassaei, Amir
September 2007
Campaign;9/28/2007, Issue 39, Special section p7
Trade Publication
The article presents the author's views on print advertising. The author says that the print media is able to offer flexible and innovative ways in which advertisers can use newspapers, magazines and posters. The author further says that the power of a print advertisement does not depend upon the print environment itself; it depends upon the quality and innovation of the creative advertising idea and how well it solves the commercial issue.


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