First Use For the Third Screen

Steinert-Threlkeld, Tom
October 2007
Multichannel News;10/29/2007, Vol. 28 Issue 43, p40
The author focuses on the issue of the technological innovation in echo boom generation in the U.S. The author presents an idea that echo boom generation always find more in technological innovations in which he focus on the issue of the third screen platforms. He also points out that echo boomers will expect that the content on the Internet would not just appear in computer screen but also on the TV screen as well.


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