Do consumers know your brand?

Sloan, Carole
October 2007
Furniture/Today;10/29/2007, Vol. 32 Issue 8, p22
Trade Publication
The author reflects on the important role played by brands in consumers' purchases of furniture products. In a November 2006 survey, consumers were asked about the brands they knew, the Broyhill brand was mentioned by majority of the respondents. Television shows also have much influence to consumers where 92% of the total respondents watched television shows to look for design ideas for their homes.


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