Does star power mean B.O. power?

Bart, Peter
October 2007
Daily Variety;10/22/2007, Vol. 297 Issue 16, p2
Trade Publication
The article comments on various factors that may affect the box office performance of films in the U.S. According to the author, a new benchmark for forecasting box office performance is a movie star in a lead role. It is opined that if a film star heads the cast, the forecasts for the movie can be downgraded. It is stated that a film star may help in getting a good opening for a movie, but he or she may not ensure success.


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