TITLE

Does star power mean B.O. power?

AUTHOR(S)
Bart, Peter
PUB. DATE
October 2007
SOURCE
Daily Variety;10/22/2007, Vol. 297 Issue 16, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article comments on various factors that may affect the box office performance of films in the U.S. According to the author, a new benchmark for forecasting box office performance is a movie star in a lead role. It is opined that if a film star heads the cast, the forecasts for the movie can be downgraded. It is stated that a film star may help in getting a good opening for a movie, but he or she may not ensure success.
ACCESSION #
27239060

 

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