TITLE

Is your marketing driving customers away?

AUTHOR(S)
Bourque, Ron
PUB. DATE
October 2007
SOURCE
New Hampshire Business Review;10/12/2007, Vol. 29 Issue 22, p25
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author reflects on the importance of a good marketing strategy. He cites some examples of marketing strategies wherein he calls it a waste of time because it does not contribute anything to a business success. He states that a good marketing will provide people with examples of offerings that make them want to buy more. He adds that every product or service produce, whether it is a free sample or purchased by a customer, represents the business.
ACCESSION #
27131959

 

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