TITLE

Watch out, Starbucks: A good night's sleep is the latest trend

AUTHOR(S)
Skenazy, Leonore
PUB. DATE
October 2007
SOURCE
Advertising Age;10/15/2007, Vol. 78 Issue 41, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author reflects on sleep as a marketing trend with the New Age, bath and shower and medical industries creating products promoting sleep. The company Starbucks has a drink claiming to promote sleep which will be available during the year 2008. She discusses that a copy of the periodical "Reader's Digest" contains articles about sleep including how too little of it affects your metabolism.
ACCESSION #
27063155

 

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