Watch out, Starbucks: A good night's sleep is the latest trend

Skenazy, Leonore
October 2007
Advertising Age;10/15/2007, Vol. 78 Issue 41, p28
Trade Publication
The author reflects on sleep as a marketing trend with the New Age, bath and shower and medical industries creating products promoting sleep. The company Starbucks has a drink claiming to promote sleep which will be available during the year 2008. She discusses that a copy of the periodical "Reader's Digest" contains articles about sleep including how too little of it affects your metabolism.


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