Say What?

Leand, Judy
September 2007
SGB;Sep2007, Vol. 40 Issue 9, p4
Trade Publication
The author reflects on the ways in which people born in 1989 see the world differently from their elders. Examples include rap music being considered mainstream, Fox being considered a major television network and sales of bottled water being considered normal. The author notes that such generational differences are good for the sporting goods industry.


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