Analyzing the Sales Process

Dickie, Jim
October 2007
CRM Magazine;Oct2007, Vol. 11 Issue 10, p10
Trade Publication
The author argues that customer relationship management (CRM) system should provide sales manager with insight into sales and marketing. He argues that CRM needs to provide more benefits to salespeople and sales management. He is convinced that sales analytics solutions enable salespeople and managers to make accurate sale forecast.


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