Online credibility: Pulling back the veil

Carroll, Brian
September 2007
Furniture/Today;9/17/2007, Vol. 32 Issue 3, p64
Trade Publication
The article comments on the credibility of online information in comparison to information provided on print or television. The author says that transparency and identification are two dimensions of credibility. He says that readers want be transparent and open regarding any subject. The author says that leading bloggers are capitalizing on transparency as they link to original source materials and credit where they get their information.


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