TITLE

Let's compare

PUB. DATE
January 2000
SOURCE
Advertising Age;1/10/2000, Vol. 71 Issue 2, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The article notes the absence of efforts to discredit opponents in the 2000 presidential campaigns in the U.S. Candidates, consumers and voters are reminded of the value of comparative advertising. If voters are to make intelligent choices, they need reasons to choose from the candidates. Candidates also need to show where and how they differ from one another. Comparison advertisements that are fairly done can be effective, powerful and serve the public interest, as they have served the interests of private-sector advertisers and consumers making buying decisions.
ACCESSION #
2671931

 

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