Lessons learned from a downturn

Sauer, Bruce
August 2007
Trailer / Body Builders;Aug2007, Vol. 48 Issue 10, p4
Trade Publication
The author focuses on the lessons learned from the downturn in the trailers market based on the 2002 issues of the periodical "Trailer/Body Builders." He cites an advice about the market given by a trailer dealer. He notes that a downturn provides an opportunity for the firm to strengthen its position in the market. He mentions the possible disadvantages of stopping the marketing program. He questions the factors that are the real drivers of demand for trucks and trailers.


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