Chery Picking

Muller, Joann; Warner, Fara
September 2007
Forbes Asia;9/3/2007, Vol. 3 Issue 14, p40
The author comments on the impact of the deal signed by automobile maker Chrysler with Chery Automobile in China on the former's turnaround strategy. Chrysler was enticed by Chery's growth and agreed to import up to 100,000 vehicles starting 2008. The vehicles will be sold under the Dodge brand in emerging markets. Safety problems with China-made products are questioned.


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