Open: Business as usual

August 2007
Farmers Weekly;8/17/2007, Vol. 147 Issue 7, p74
Trade Publication
The author reflects on the challenges faced by farmers and their businesses in Great Britain, such as floods, fire and foot-and-mouth outbreaks. He argues that while several farms had experienced flood damage that their businesses will not resume for some time, Gloucestershire and Cotswolds in England are open for business as usual. He relates a meeting in which farmers discussed strategies for promotion, in the light of the outbreaks. He states that farmers will rise to the challenge of the outbreaks with a more innovative marketing campaign.


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