The CEO's New Clothes

Lager, Marshall
September 2007
CRM Magazine;Sep2007, Vol. 11 Issue 9, p50
Trade Publication
The author comments on the premise that imprinted sportswear and promotional apparel are critical for sales and marketing activities. He does not believe that logo-laden apparel is strong marketing because there are only few people who would want to wear these kind of clothes. He finds toys, snacks and services as much more effective marketing materials than clothing.


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