TITLE

The CEO's New Clothes

AUTHOR(S)
Lager, Marshall
PUB. DATE
September 2007
SOURCE
CRM Magazine;Sep2007, Vol. 11 Issue 9, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author comments on the premise that imprinted sportswear and promotional apparel are critical for sales and marketing activities. He does not believe that logo-laden apparel is strong marketing because there are only few people who would want to wear these kind of clothes. He finds toys, snacks and services as much more effective marketing materials than clothing.
ACCESSION #
26481463

 

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