Web's Risks and upsides

Wyman, Oliver
August 2007
Multichannel News;8/27/2007, Vol. 28 Issue 34, p17
The article discusses three questions that companies must answer before investing in Internet video ventures. The first question is about customer priorities that must be addressed and the kind of high-value customers. The second question is about the uniqueness of assets that enable investors to build a differentiated online video franchise. The third question is about the use of television to transfer online content or the development of a portable video device.


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