TITLE

Hitching HD to a 'Musical' Star

AUTHOR(S)
Steinert Threlkeld, Tom
PUB. DATE
August 2007
SOURCE
Multichannel News;8/27/2007, Vol. 28 Issue 34, p16
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The author comments on efforts by DirecTV and other cable television networks to increase their ratings using high definition television (HDTV) technology. DirecTV showcased the box-office hit "High School Musical 2" in HD with hopes of attracting more viewers. According to the author, in the long run, when HD has become the norm, viewers would choose shows not because of the HD factor but because of the quality of programming.
ACCESSION #
26391386

 

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