TV Fans Wield Their Online Power

Umstead, R. Thomas
August 2007
Multichannel News;8/13/2007, Vol. 28 Issue 32, p36
The article comments on the emergence of the Internet and Web logs as potent media for television viewers and fans to express their sentiments to cable television networks in the U.S. in 2007. The Internet has become an influential medium through which television fans can post their reactions to network executives' programming decisions.


Related Articles

  • Wiring of urban areas, use of spots on pay channels to shape cable advertising's future. Krugman, Dean M.; Barban, Arnold M. // Marketing News;11/26/1982, Vol. 16 Issue 11, Special section p14 

    The article reports that the growth of cable television advertising depends on the wiring of major urban markets and the acceptance of commercials by pay-channel operators in the U.S. In 1981, the revenue of the cable industry totaled to about $2.2 billion and pay-cable subscriptions have...

  • Plug & Play:.  // CableFAX Daily;7/19/2006, Vol. 17 Issue 138, p2 

    The article reports that TiVo needs to ensure that one-way digital cable ready products will continue to work with cable systems that use switched digital technology. TiVo is concerned that subscribers in the U.S. with a competitive entrant unidirectional cable product will not have access to...

  • community.  // Multichannel News;8/5/2013, Vol. 34 Issue 30, p18 

    This section offers news briefs pertaining to multichannel-system operators (MSO) in the U.S. as of August 5, 2013. CBS Broadcasting chief research officer David Poltrack dismissed the value of social television and emphasized the importance of real viewership at the network's Television Critics...

  • MAKING A TWEEN SCENE. Miller, Stuart // Multichannel News;3/3/2008, Vol. 29 Issue 9, p12 

    The article focuses on the competition between cable television networks Nickelodeon and Disney Channel in the teens market in the U.S. Bill Carroll, vice president of programming at Katz Television Group, states that Nickelodeon has been the dominant player in the said market. However, he...

  • General Entertainment Programmers Pull Out the Big Guns. Lafayette, Jon // Broadcasting & Cable;4/1/2013, Vol. 143 Issue 13, p6 

    The article reports on the cable television industry's general entertainment strategies in the U.S. It mentions the reasons behind its focus on large audiences with fast-growing investment in scripted fare. Furthermore, FX Networks LLC president John Landgraf notes their launch of the FXX...

  • Vice Looks to Tighten Its TV Grip. HOLLOWAY, DANIEL // Multichannel News;3/9/2015, Vol. 36 Issue 9, p12 

    The article discusses the efforts being made by the company Vice Media to expand its reach in the cable television industry and to target millennial audience. Topics discussed the company's plans to acquire news network HLN, the views of Vice Media chief creative officer Eddy Moretti and chief...

  • BIZ TRACKS TIE-INS VIA LOCATION SITES. Atkin, Hillary // Variety;4/25/2011, Vol. 422 Issue 11, p12 

    The article reports that cable television (TV) networks, such as the History channel, are tracking the effectiveness of tie-ins using location-based social media services, such as Foursquare and Gowalla. According to the author, Foursquare and Gowalla enhance the smallscreen experience of TV...

  • Multichannel News Index (MNI).  // Multichannel News;10/14/2013, Vol. 34 Issue 39, p26 

    The article presents information on miscellaneous topics related to finance in broadcasting industry of the U.S. A Multichannel News Index (MNI) table is presented that lists the combined prices of stocks of various cable television companies as of October 14, 2013 including the Cablevision...

  • Cable Can Regain the Youth Vote. Selkoe, Greg // Multichannel News;7/26/2010, Vol. 31 Issue 29, p35 

    In this article the author discusses aspects of the technological evolution in the cable television industry in the U.S. He asserts that as member of the Internet generation, he is still passionate about television and its ability to connect with young people. He ponders on the comparison...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics