TITLE

TV Fans Wield Their Online Power

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
August 2007
SOURCE
Multichannel News;8/13/2007, Vol. 28 Issue 32, p36
SOURCE TYPE
Periodical
DOC. TYPE
Editorial
ABSTRACT
The article comments on the emergence of the Internet and Web logs as potent media for television viewers and fans to express their sentiments to cable television networks in the U.S. in 2007. The Internet has become an influential medium through which television fans can post their reactions to network executives' programming decisions.
ACCESSION #
26222433

 

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