Capital Ideas

Lager, Marshall
August 2007
CRM Magazine;Aug2007, Vol. 11 Issue 8, p50
Trade Publication
The editor offers observation on trends in corporate naming. He observes that every new company founded since 1985 had put capital letters at random points in its logo in order to attract startup cash or sell its vaporware. He cites the three words most likely to get a reader's attention. He criticizes the occasional use of initial lowercase, intercapping and odd spellings in business names.


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