A Weak Connection

Fluss, Donna
August 2007
CRM Magazine;Aug2007, Vol. 11 Issue 8, p48
Trade Publication
The author comments on the customer service provided by Comcast. She addresses the failure of the company to notify that her outbound email capability will be turned off. She suggests that companies need a unified servicing platform to address customer concerns. She states that it costs eight to 10 times more to acquire customers than it does to retain them.


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