TITLE

A Weak Connection

AUTHOR(S)
Fluss, Donna
PUB. DATE
August 2007
SOURCE
CRM Magazine;Aug2007, Vol. 11 Issue 8, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Editorial
ABSTRACT
The author comments on the customer service provided by Comcast. She addresses the failure of the company to notify that her outbound email capability will be turned off. She suggests that companies need a unified servicing platform to address customer concerns. She states that it costs eight to 10 times more to acquire customers than it does to retain them.
ACCESSION #
26051100

 

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