Baiting the hook

Bavota, Michael F.
July 2007
Progressive Grocer;7/1/2007, Vol. 86 Issue 9, p82
Trade Publication
The author offers tips and advice for grocers presenting live demonstrations of its seafood products. He recommends grocers to create aroma, excitement and a positive attitude once customers enter a store. Grocers should also involve staff in the seafood, deli and meat department. They should communicate with buying staff and vendors the importance of scheduling live cooking sessions.


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