Going mobile

Diamond, David
July 2007
Progressive Grocer;7/1/2007, Vol. 86 Issue 9, p60
Trade Publication
The author comments on the arrival of the so-called mobile marketing. He discusses the reasons for the burst of interest from marketing executives. He describes specific consumer concerns that must be addressed before mobile marketing can spread. The author mentions the pros and cons of mobile marketing and cites grocers that have successfully adopted the approach.


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